Google will now provide an additional option in its search results, i.e. buy. This will enable the users to purchase without visiting any website. The Company’s Chief Business Officer, Omid Kordestani, said that this has been done so that the users can buy more things online. Google is facing tough competition from the Amazon that enables buyers to search for the products they want to buy immediately. In the Code Conference, he said that the buy option will be very imminent and this change will make it easier for all the shoppers to buy the products that are featured along with the search results. He further said that Google wants to reverse the ratio of 9 out of 10 ratios of offline purchases. He added further that the location-based searches enables the users to find something that resembles to what they needed and it makes their buying probability even greater.
This can also engender income for Google as the retailers will be charged even more for becoming visible in the prominent position in the result page of the search engine. Google also promotes the utilization of smartphones and tablets for carrying out e – commerce actions. This is a grand shift by the Google and the consumers can take advantage from this in an every positive way. Customers can now expect their transactions to be done in a very safe and swift way.