Affiliate marketing

Affiliate marketing

Affiliate marketing is basically the practice of receiving a commission by endorsing other company’s products or services. You discover a worthwhile product which you promote to others and in return you earn a share of the profit for every sale that happens through you. A very simple understanding of affiliate marketing can be Hritik Roshan advertising for Mountain dew in his movie “Bang Bang”. The same kind of product placement in the virtual online world is called as affiliate marketing.

It’s just as simple as it sounds when approached with the right research and back grounding. Affiliate marketing can have traditional mediums like when you advertise a brand directly through print, radio or television via your program. Or it can be contemporary like mentions in blogs, advertorials or product placements. For bloggers this has become one of their core revenues.

Lot of times affiliate marketing is confused with referral marketing but the stark difference between both is, referral marketing is done when you completely believe in a product and you promote it based thoroughly on its effectiveness and excellent results. There is no money involved but where as in affiliate marketing the key motive behind any kind of promotion is the fees earned.

The main components of affiliate marketing are the merchant i.e. the parent company who wants to market their product through this method. Second is the publisher who as the third party promotes the brand through various medium. Thirdly the affiliate networks are the websites, blogs or other online platforms which acts as the host to the publisher’s work of endorsements.


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