Massive revenue, positive figures and best results, that’s Activision Blizzard’s quarter one report for you. World’s second largest gaming company by its revenue margin has performed well in the first quarter of the current fiscal. Its flagship Call of Duty and Destiny are driving the revenue wagon. Another game Hearthstone by Blizzard has doing great in the market. 50 million registered users and around $1 billion in non-GAAP profit have been attracted by Destiny and Hearthstone combined.
Small games like Starcraft II and Heroes of the Storm are contributing significantly due to cult fan following. The World of Warcraft has given mixed signals in terms of results. The California based gaming giant released ‘Warlord of Draenor’, a latest edition of the World of Warcraft last year. The subscriber number, which was 6.8 million when Mists of Pandaria was released, reached to whooping 10 million now.
The number is tough competitor to the Wrath of the Lich King expansion, a 2010 game know to be one of the best game in the space. But sadly World of Warcraft failed to beat the record. The quarter one reports points out that the game is down by around 2.9 million subscribers. The number of active subscribers has reached 7.1 million marks. The game developers introduced WoW Tokens to attract back the less active user base but that number is not counted in quarter one results. The company expects more users in the second quarter now as tokens will allow users to trade in-game gold during game time.